The record is impressive, but decisions are made on the floor. On Instagram it holds at one million views.
Views on TikTok since February 2026.
That is what an Instagram post gets on average.
Not a single recent post went lower. This is not a lucky streak, it is a floor you can price a placement from.
The peak in recent months.
TikTok: 55.3M likes, 2.4M shares since February alone. YouTube: 24.8M views in 90 days, up 77% on the previous quarter. Telegram built from zero to 113,000 subscribers. Detailed analytics on request.
Fight nights, press, walkouts and life outside the cage. The audience watches all of it, and that is where a brand lives.
The most viewed posts are not fights. Food, restaurants, trips, cars, family, humour. The fighter keeps loyalty, lifestyle keeps the reach.
Content goes out regardless of the UFC calendar. Views do not dip in the pauses between fights, so a placement does not need to be timed to a date.
In these weeks people follow Arman closer than usual, and the numbers go on top of the baseline. There are several such windows a year, plus appearances outside the UFC in between.
Most fighters run an account about fights, and an insert reads as a commercial break. Here the product lands inside the content people come for: he eats at a restaurant, drives a car, travels. The integration does not interrupt the viewing, it is part of it.
There are no ready-made packages. Below is what a partnership is usually made of. Scope, volume and timing are discussed individually.
Inside lifestyle or training content, where the audience spends most of its time.
Posts around a fight, when attention to the account is higher than usual.
Camp, the flight, weigh-in, backstage. Content that is only shot on those days.
Taking part in an event, meeting guests, shooting an advertising campaign.
A joint product release timed to the brand's launch.
Long-term brand presence in every window of the year and in the lifestyle in between.
Media and content are run by BeFirst Sports: shooting, editing and distribution inside the team. For a brand that means predictable timing and one contact instead of chasing the athlete between training sessions. During fight week it shows the most.
Pablo BeFirstCEO, BeFirst Sports
I do not take the easy road. I go after the strongest.
Arman TsarukyanUFC lightweight
He brings the same attitude to work outside the octagon. Shooting, deadlines, material: partner projects get the same approach as a fight camp.
We do not ask you to take our word for it. The audience can be counted by yourself, the record and fight history verified in independent sources.
Detailed analytics on reach, geography and audience composition is provided on request before work begins.
Tell us about the product, the goal and the brand's season. In reply we will send a proposal with scope, timing and terms. We answer within one working day.
Exclusive media & brand management byBeFirst Sports befirstsports.com
