Arman Tsarukyan8.1 million followers across four platforms
Top-5 UFC lightweight, 23-3 record. Instagram posts average more than 10 million views, and not one recent post fell below a million.
Media and content are handled by BeFirst Sports: shooting, editing and distribution in-house. One point of contact instead of chasing an athlete between training sessions.
EXCLUSIVE MEDIA & BRAND MANAGEMENT BY BEFIRST SPORTS
No post drops below a million
The record is impressive, but the buying decision rests on the floor. On Instagram that floor sits at a million views.
That is what an Instagram post averages.
Not one recent post fell below it. That is not a lucky streak, it is a floor you can price against.
The high point of recent months.
YouTube: 18.1M views in the quarter, up 140% over 90 days. Telegram built from zero to 113,000 subscribers. Full analytics available on request.
The channel never goes quiet between fights
The top performing posts are not fights. Food, restaurants, travel, cars, family, humour. The fighter holds loyalty, the lifestyle holds reach.
Content goes out regardless of the UFC calendar. Views do not collapse between fights, so a placement does not have to wait for a date.
In those weeks the audience follows Arman far more closely, and the numbers land on top of the base. There are several such windows a year, plus appearances outside the UFC in between.
Most fighters run a fight account, where a placement reads as a commercial break. Here the product lands inside the content the audience came for: he eats at a restaurant, drives, travels. The integration does not interrupt the view, it is part of it.
Every format is built around the brief
There are no ready-made packages. Below is what a partnership is usually built from. Scope, volume and timing are agreed individually.
Inside lifestyle or training content, where the audience spends most of its time.
Posts around a fight, when attention to the account runs above normal.
Camp, travel, weigh-in, backstage. Content that only exists in those days.
Appearing at an event, meeting guests, shooting a campaign.
A joint product release built around your launch.
A long partnership covering every window of the year and the lifestyle in between.
Media and content are handled by BeFirst Sports: shooting, editing and distribution in-house. For a brand that means predictable timelines and a single point of contact instead of chasing an athlete between training sessions. During fight week that matters.
I do not take the easy road. I look for the strongest.
ARMAN TSARUKYANUFC LIGHTWEIGHT
The same attitude carries over to work outside the cage. Shoots, deadlines, material: partner projects get the same approach as fight preparation.
Every number is public
We do not ask anyone to take our word for it. The audience can be counted directly, and the record and fight history checked against independent sources.
Detailed analytics on reach, geography and audience breakdown are provided on request before any work begins.
Get in touch and we will build the format around your brief
Tell us about the product, the goal and your season. We will come back with a proposal covering scope, timing and terms. We reply within one business day.
